social media & engagement experience
**full resume available upon request
APIAVote
Newsletter/Email Engagement
Lead email strategy for fundraising, promotions and events.
Write and edit weekly newsletter to an audience of over 15,000 subscribers.
Respond to reader questions and direct them to appropriate sources when necessary.
Manage general information inbox and reply directly to audience queries about events, Census 2020, voting and APIAVote campaigns.
social media engagement
Create content for APIAVote’s Twitter, Facebook, and Instagram accounts including bespoke content like graphics, Instagram Stories and statements.
Anchor and create themed social media campaign to promote our fourth Presidential Town Hall.
Managed press relations between broadcast, print, and digital outlets including full press packet and syndication rights.
Oversaw team of volunteers and interns to manage social media response (Facebook comments, Twitter) and created posting/moderating guidelines.
Worked with outside stakeholders (funders, campaigns, contractors, media operations, public relations firms, partners etc) to create comprehensive messaging and strategy to drive views.
Assessed engagement rate post-event (1.1 million views)
Spearheaded a Presidential Candidate Twitter Town Hall ahead of the 2020 New Hampshire Primary. The event hashtag reached No. 3 Trending in Politics during it’s airtime.
Coordinated responses between eight campaigns, co-hosts, and NBC Asian America’s Twitter account which was the official moderator.
Created posting schedule and sample promotional content for both the campaigns and NBC Asian America’s official Twitter.
Ran a two week promotional campaign to draw attendees through Facebook events and targeting email messaging. The official hashtag garnered over 8,000 tweets in the duration of the event.
Monitored audience replies and directed appropriate partner organization to directly reply and/or engage with their questions in real time.
Assist in managing APIAVote’s intern program, overseeing 1-2 Communications interns per semester.
Author comprehensive social media toolkits for multiple campaigns including sample posts, useful hashtags, partner social media handles and original graphics.
Lead digital strategy for APIAVote using native analytics.
ANALYTICS/ website /cms
Author and manage APIAVote blog.
Oversee website development and design.
Work with vendors to troubleshoot issues and enhance web page SEO.
Pull digital audits using Google Analytics data to determine conversion and bounce rates for fundraising reports.
Publicrelay
Data Analytics
Monitored social media mentions for public sector and Fortune 50 companies using proprietary CMS.
Created digital analytics reports for clients to identify trends. For one client, I created a weekly highlight report using social media mentions to track audience responses to specific digital products promoted by the client.
Thought lEadership
Wrote for the PublicRelay blog about best practices for data driven communications solutions.
The Data Driven Influencer Strategy, PublicRelay Blog (Apr. 2018)
Make the Most of your Messaging and Campaigns Data, PublicRelay Blog (Mar. 2018)
the american prospect
Social media
Kept record of organic “influencer” engagement with TAP brand and content on Twitter.
Worked with the managing editor to publish Twitter content on new articles of the day.
Joined staff working groups to better digital engagement practices and potential social media strategies.
spoon university
social media & seo